In late 2019, the new ice cream vending machines were installed in some KFC stores in Shanghai, attracted a lot of attention and patronage from customers due to their high appearance and many eye-catching elements.
This is an ice cream vending machine from KFC Pedestrian Street store in Shanghai Raffles square. it looks really popular as its eye-catching appearance of blue&white and a constant stream of customers surrounded. Taking a closer look, this machine combines industrial style and technological style, extremely enjoyable, interactive and indeed eye-catching as it integrates popular intelligent elements such as robotic arms, touch screens, and audio-visual elements with new retail.
The original KFC ice cream vending machine only has a small speaker on the side, which guides the purchase with the self-service touch screen and synchronizes the screen interface content to interact with customers. according to the actual needs, only with a loudspeaker is far from enough. because after purchase, ice cream needs time to be produced, how to avoid the boring waiting to kill customers' desire to buy again? This is exactly the reason why Yum China and Audfly Technology cooperate.
Living up to expectations, Audfly tailored a directional acoustic solution for the ice cream machine based on the new retail environment and characteristics.
Through the field investigation of KFC stores, ensure its integrity, aesthetics and functional characteristics , we finally determined that Audfly’s Acoustic Directional Speaker and the ice cream machine should be integrated and fixedly installed on the top of the machine to ensure the mutual linkage also without affecting the sound of the machine's own speaker.
|Audfly’s Speaker And Mechanical Arm Linkage
Based on the understanding of the working process and internal structure of KFC ice cream vending machine, Audfly R&D team combined The Acoustic Directional Speaker with the robotic arm to become the best partner: during the ice cream making stage, the robot arm began to swing and dance to the rhythm of BGM synchronously provided by Audfly’s Acoustic Directional Speaker.
|Super Directional Sound Transmission & Targeted Sound Transmission
Based on the advantages of Audfly’s core directional sound technology: narrow audible sound beams, no side-lobes and super directional sound transmission. we fix Audfly’s Speaker on the top of the ice cream machine, and adjust the angle and volume to ensure effective sound transmission only in front of it, causing no interference to the internal operations of KFC and the whole acoustic environment of the mall.
|Clear Transmission Without Turning Up The Volume
Ordinary speakers can only be heard clearly by increasing the volume in a noisy sound environment, and it will also increase the pressure of the environmental sound field. Audfly’s Speaker has a good self-reduction advantage based on the principle of parametric array. It can transmit sound clearly in the effective transmission range without increasing the volume in a more complex acoustic environment. It is scientific and environmentally friendly.
|Stereo Surround Sound, Full of Sense Of Technology
In addition, the sound feature of Audfly’s Speaker has a three-dimensional surround sense, which is very consistent with the mechanical arm elements. the complementarity of sound and pictures make us feel the charm of technology and brings customers immersive shopping experience when waiting. Even many passers-by stop to watch and try to buy it, that is so attractive!
KFC, one of the multinational restaurant chains in the United States, the second largest fast food company in the world and the largest fried chicken chain company, founded in 1952 by Colonel Harland Sanders, mainly sells fried chicken, hamburgers, French fries, egg tarts, soda and other high calorie fast food. It is affiliated to Yum China Holdings Co., Ltd. ("Yum China" ) and Yum! Brands' franchise in China Mainland who owns the exclusive right of KFC brand in China Mainland .
It has been 33 years since KFC came to China to "establish itself in China and integrate into life". For 33 years, KFC has been working hard to explore and give back its intimate service to Chinese consumers. because of such efforts and perseverance that KFC can win the favor of consumers through innovation again and again.
This time, KFC and Audfly Technology have cooperated strongly to launch an high-tech ice cream vending machine, injecting the power of acoustic technology into new retail innovation, and once again standing at the top of the trend, let everyone know that new retail can be so cool!
